JobSeeker

We're seeking a results-oriented Social Media Lead to drive strategic social media initiatives for our agency clients. This role combines hands-on execution with team leadership—you'll develop comprehensive strategies, manage both organic and paid campaigns, lead a talented team, and deliver measurable results across multiple client accounts.

• 4+ years in social media marketing (agency experience preferred)
• Proven track record with organic and paid social campaigns
• Experience leading/mentoring teams
• Strong analytical and reporting skills
• Excellent client management and communication
• Ability to manage multiple clients and deadlines
• Portfolio with measurable results

• Influencer marketing experience
• Social commerce and shoppable posts knowledge
• Experience with in house shoot team
• Video editing skills
• SEO and content marketing understanding
• Social listening tools experience

• Develop and execute social media strategies for multiple clients
• Lead and mentor a team of social media specialists
• Manage organic campaigns across all major platforms (Instagram, Facebook, LinkedIn, TikTok, Twitter/X, YouTube)
• Plan and optimize paid campaigns (Meta Ads, LinkedIn Ads, etc.)
• Oversee content calendars, community management, and brand reputation
• Track KPIs, analyze data, and deliver actionable insights to clients
• Present strategies and results to clients
• Manage advertising budgets and maximize ROAS

Platforms: Instagram • Facebook • LinkedIn • TikTok • Twitter/X • YouTube • Snapchat

Ad Platforms: Meta Ads Manager • LinkedIn Campaign Manager • Snapchat Ads Manager

Management Tools: Meta Business Suite • Hootsuite • Sprout Social • Buffer

Analytics: Google Analytics • Native platform analytics

Design: Canva • Adobe Creative Suite (basic)

The ideal candidate will be responsible for content planning, publishing, optimization, analytics, audience growth, and monetization strategy, ensuring our channels consistently deliver high engagement, strong watch time, and subscriber growth.

• Bachelor’s degree in Media, Communications, Marketing, or similar (preferred)
• 3–7 years of experience managing YouTube channels (publisher/media preferred)
• Experience with entertainment, Bollywood, celebrity content is a plus

• Subscriber growth
• Watch time growth
• CTR improvement
• Audience retention uplift
• Increased traffic from Browse/Suggested/Search
• Consistency in uploads and performance stability
• Revenue growth (RPM/CPM improvement)

Channel Management & Publishing

• Manage end-to-end operations of Pinkvilla’s YouTube channels (main + vertical channels if any)
• Own the publishing calendar, upload schedules, and content pipeline coordination
• Ensure correct metadata uploads: titles, descriptions, tags, thumbnails, chapters, end screens, cards, playlists, etc.
• Maintain channel hygiene and organization (playlists, series grouping, pinned comments, community tab)

YouTube Growth & Optimization

• Optimize videos for discoverability via SEO-led titles, tags, descriptions, and keyword strategy
• Drive growth through YouTube best practices for:
• CTR improvement (thumbnail + title testing)
• Watch time and retention improvements
• Session time / binge viewing through playlists and suggested strategy
• Work on A/B testing for thumbnails and titles to improve performance

Performance & Analytics

• Track daily/weekly/monthly channel performance and content trends
• Monitor key metrics: views, watch time, retention, CTR, impressions, subscriber growth, RPM/CPM
• Build actionable insights and share performance reports with leadership and content teams
• Identify what formats, talent, and topics are scaling and double down accordingly

Content Strategy & Coordination

• Work closely with editorial, video producers, post-production and social teams
• Suggest YouTube-first content formats (long-form + Shorts + Live)
• Create strategies for:
• Celebrity interviews
• Entertainment news formats
• Fashion/beauty + lifestyle video series
• Guide improvements in scripting, pacing, hooks, and video structure based on audience retention

Shorts & Trending Content

• Drive YouTube Shorts strategy to increase reach and subscriber conversion
• Track trends and recommend quick-turnaround content ideas
• Ensure Shorts are optimized with proper packaging, captions, hashtags and posting frequency

Monetization & Compliance

• Support monetization growth via content optimization and rights-safe publishing
• Ensure adherence to YouTube policies, copyright, claims, and community guidelines
• Coordinate with CMS/rights teams where required
• Handle escalations such as strikes, claims, and restricted videos (if needed)

• Work with one of India’s leading entertainment & pop culture digital brands
• Opportunity to scale large YouTube audiences across formats (long-form + Shorts)
• High ownership role with direct impact on growth and performance
• Strong understanding of YouTube algorithm, analytics, and growth levers
• Hands-on experience with YouTube Studio, CMS, and channel backend operations
• Strong knowledge of YouTube SEO, packaging strategy (title + thumbnail), retention improvement
• Experience managing entertainment / celebrity / pop culture content preferred
• Strong coordination and stakeholder management skills
• Ability to work fast in a high-volume content environment
• Strong communication + reporting skills